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LOTD for May 15

Study found that home sellers should not have their asking price end in a round number because people aren't used to discussing large numbers with precision so our brains play tricks on us. For example, the study found that people judged $510,000 to be slightly *higher* than $511,534 and they saw $400,000 as a lot higher than $401,298! Studies already found that consumers like prices slightly lower than a round number ($9.95 or $9.99 instead of $10), but I never realized that RAISING the price above a round number also worked!
http://www.smartmoney.com/personal-finance/real-estate/selling-a-house-try-to-avoid-zeros/


It is amazing to me that YouTube is only 5 years old...their first video was 19 seconds of their co-founder at the San Diego Zoo and now more than 1 billion videos are streamed on their site every day:
http://www.techradar.com/news/internet/youtube-celebrates-5th-birthday-670563


From 2007 to 2009, the percentage of girls ages 8 to 12 who regularly use mascara and eyeliner almost doubled (18% from 10% for mascara, 15% from 9% for eyeliner), with the percentage using lipstick rising to 15% from 10%. During that time period women of all other age groups, including teenagers, decreased their makeup use:
http://www.nytimes.com/2010/04/29/fashion/29tween.html?scp=1&sq=karen%20grant%20mascara%20girls&st=cse


AriZona Iced Tea has been faced with boycotts and protests ever since the new law was passed in Arizona...so, they have been quick to point out that they are a family-run business based in New York, whose drinks are brewed in NY:
http://www.aolnews.com/weird-news/article/arizona-iced-tea-dont-boycott-us-were-not-really-from-arizona/19459590


Heinz is changing its ketchup recipe for the first time in 40 years, lowering its salt content to appeal to more health-conscious consumers. They have 60% of the ketchup market right now and it will be interesting to see if consumers reject the taste or do not even notice:
http://www.nypost.com/p/news/national/big_shakeup_for_ketchup_v7oukEzVObs7MOdSjvoMsI?CMP=OTC-rss&FEEDNAME=


For Lori--The first mistress outed for Tiger Woods was also the woman who broke up David Boreanaz's (Angel on Buffy) marriage:
http://www.tmz.com/2010/05/14/rachel-uchitel-tiger-woods-david-boreanaz-tmz-live-mistress-extortion-money/

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